A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
VEMT is (again) part of the Marketing Technology Landscape
VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on being innovative and focused on client value, which is setting us apart from our direct competitors. This year, our newly introduced PersuasionPlanner makes the difference, creating more flexible processes for Marketeers to interact impactful with customer behavior. We’ll make sure we included next year again with another great innovation!
For more background information and to have a look at the other great selected companies, read the original article.
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