A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
Wearable technology: fitbit for cows
Friday afternoon news: We’re not sure yet how this wearable technology invention would be usable for marketers ;-), as we described in this article, but this new and exciting product definitely is a sign that wearable technology is taking off in many different ways.
Dutch start up Connecterra invented ‘the FitBit for cows’ and provides another dimension to the wearable technology universe. We couldn’t find any pictures yet of cows wearing them….but we do have ideas about a reward system for cows based on their behavior. Call us for more.
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