A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.

VEMT offers a free mini-Course: Customer Relationships in Times of Crisis
Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers in all sectors in times of crisis, VEMT has made the course available for free now.
Your time investment is minimal: only 15-20 mins per day for a few days.
Of course you can dive in deeper and use the reflection questions added to each chapter to explore further improvements. You can also connect with VEMT experts to discuss and provide feedback.