A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
Almost ready to step in the new office
In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to finish are connectivity (very important!) and well, move our furniture and team in, and then we’re ready to operate from our new office space. It looks good and it feels good already. We’ve got ‘VEMT-orange’ on the walls and enough space for further team growth, meeting rooms with ‘full whiteboard’ walls and – of course, with all these foodies in the team – a designer kitchen.
Customer Experience now finally will also translate in VEMT Experience. Ready to grow more and operate more international programs.
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