Author: NasAdmin
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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis
Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for…
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Deloitte’s Retail Outlook 2019: focus on Loyalty Strategy
“Investing in growth” That’s how Deloitte presents their advice for retailers in 2019. While the market is at an inflection point of a switch between good years and maybe not-so-good years ahead, retailers that want to make a difference should focus on investing in their customers, with ‘loyalty’ as the main strategy to go for.…
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Nudging behavior can be done in an ethical way
For those who worried about ethics and influencing behavior, there’s good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from research by 5 scientists who have published their results in the Journal of Economic Psychology…
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Changes in the Marketing Department in 2019
Early 2016, we wrote an article about ‘Changes in the Marketing department’, which we see happening daily at our (potential) clients. It’s time to update that article, because even more things are happening in today’s Marketing Departments. Customer Experience (CX) is the new marketing battlefront. This is a quote from Gartner. We think it’s by far…
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Rewards Points day: 10/10
It just came to our attention that a growing group of companies in the US starts to ‘celebrate’ Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well… members) that they have unused points in their loyalty account that represent actual value, and they’d better use that…
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Almost ready to step in the new office
In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to finish are connectivity (very important!) and well, move our furniture and team in, and then…
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VEMT Amsterdam Office will move
VEMT is growing, and so is our need for office space. Therefore, we are happily looking forward to our new office space in Amsterdam in the area of Buitenveldert, just a few blocks away from the high rise buildings of the Amsterdam Zuid As. Easily connected by highway, metro and bus, our new office will…
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9 Great Holiday Season Loyalty Strategies
It’s holiday season again and you can profit from that. As a retailer or as a brand. The holiday season is a great opportunity to grow and expand your loyalty program and to profit from the investments that you have already made in it. Everyone, from low frequency shoppers to brand advocates, is excited to…
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Dev-talk: Sources for Event Sourcing and CQRS
Our developer team works with a design pattern called Event Sourcing. It’s cool stuff. As we have experienced, it’s not that hard to understand…. at least not once you know, and that’s only in hindsight. To make a start in Event Sourcing (and CQRS), we have learned that some developers first struggle to un-learn things…
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Simply unique: how special will your loyalty program be?
“We want something unique! We like new features. We need to differentiate.” Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific ‘unique’ brand, product or service will need to be unique too. Right? Wait a minute… is that actually…
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VEMT launches GDPR Module
In collaboration with our fantastic UK partner ‘The Marketing Innovation Group’, we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to…
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Boost your Clang e-mail marketing results – with VEMT’s – Clang loyalty pack
Working with Clang means you choose to work with one of the market leading e-mail marketing platforms of these days. So you are serious about your digital marketing. Are you ready to consider making the next step and adding VEMT Loyalty to your Clang e-mail marketing? This combination refreshes your email marketing with addition of…
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MS Mode launches next version of Customer Loyalty Program
MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of…
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Can we listen to your thoughts in a few years?
By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called ‘Neuralink’. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we…
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What are the best Loyalty Metrics to use?
Although it is clear that companies don’t start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI’s or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go…