More than a million in one program
Yes, it's done! We do now have a persuasion program running now with more than a million people in it! We're quite proud on this one and will update more about this later.
Behavioral research by VEMT
VEMT started doing research on the behavioral side of loyalty with the Radboud University of Nijmegen. We'll keep you up to date on the results!
Sustainability and Persuasion Marketing; an interesting combination (Video)
VEMT CEO Jeroen Nas speaks at the event "Towards Restorative Value Chains" in 'De Groene Bocht' in Amsterdam at December 10th, 2013 about opportunities for new ways to tap into consumer markets. In his presentation, Jeroen made the connection between sustainable brands and Persuasion Marketing opportunities, and how this can be applied in practice. Let us know if you want…