VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

Demand generation

Vibe marketing in retail

Vibe Marketing in Retail: how to do it?

A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.

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Hospitality Marketing Automation at VEMT

Our newest features: Marketing Automations for The Hospitality sector

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…

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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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advertising at audiences from the VEMT AudienceBuilder

More impact from your data: send directly into Meta Business Center

VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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