VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…
The Economist asked Western European CMO's: How can Marketing build loyalty and advocacy? The answer is not truly surprising, but still something that not all CMO's are working on actively at the moment. Or not enough. Maybe that is because it is so obvious, which makes it easy to overlook the importance of it. The Marketing Department can build loyalty…
Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions. The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page. https://www.youtube.com/watch?v=PoMHvpSbj9w
Update December 2015: Facebook just announced a social video service as well. We expect an acceleration in the Marketing Use of these types of tools in the coming 6 months. --- Did you already experience social streaming? For those who didn't try the 2 newest 'social streaming apps' yet, you should definitely give it a try. It is a high impact…
Cap Gemini and Iterate organized a great tech-company event in the hip B. Amsterdam building. VEMT was presenting our approach, solutions and a case to a crowd of investors, consultants and marketing directors.
Of course, VEMT is active in the networking circuit. Recently, we visited an excellently organized session of The Brazil Business Network and met with the Brazilian consul in the Netherlands and the chair of the Brazilian Business Club. More networking to come....
VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…
Today, VEMT started building another Pan-European CRM and Loyalty program for a retail client. The basis for the program is our Persuasion Planner and CRM platform. The program will roll out to six countries, no less, adding our first presence in Spain; for 1.2 million members. Stay tuned in; we'll announce when it will go live later.
Well known Dutch gadget and radio reporter Vincent Everts interviewed VEMT CEO Jeroen Nas about the power of VEMT and the results that our Loyalty Marketing Cloud delivers to our clients. The essence about these interviews is that you drive a Tesla and experience the speed of disruption, while talking about business. Driving the Tesla almost felt like managing VEMT to…