With the VEMT Audience Builder, companies can create advanced segments to target, personalize and persuade customers. It uniquely offers selections based on relationships and allows marketers to directly execute more actions than any other Audience Builder in the market today. The Audience Builder is the newest addition to the most feature-rich Customer Experience Management platform: the VEMT CX & Loyalty…
Working with Clang means you choose to work with one of the market leading e-mail marketing platforms of these days. So you are serious about your digital marketing. Are you ready to consider making the next step and adding VEMT Loyalty to your Clang e-mail marketing? This combination refreshes your email marketing with addition of a Customer Loyalty program, considerably…
MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…
One of the blogs we like to read most is Scott Brinkers's Chief Marketing Technology or Chief Martec. It's a neverending source of inspiring analysis about what's going on in Marketing Technology and Marketing itself. Today, we got inspired by something that Scott poste about a new research done by DataXu. They have created a quantitative study on the state of marketing technology…
Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can translate innovation practice from one…
Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…
Wow. Millions of members of the MS Mode Member Club, spread over 6 European Countries, buying at over 425 stores and in a great webshop for every country: they have a new member club as from this morning 6 AM. Will these members notice that, you wonder? Yes, they will. It starts with a great kick-off event coming Saturday where they will…
An impressive report (71 pages) was issued by SalesForce this week about the 'State of Marketing'. It's well worth a read, but for those of you who don't have that time, we'd like to summarize the most important findings. It basically comes down that Marketing today is all about customer engagement and experience. The 2016 State of Marketing report is based on the…
It took longer than expected this year: the publication of the new Marketing Technology Landscape. When you look at the complete picture (find it here in PDF), you understand why that is so: the Marketing Technology Landscape has grown immensely and counts now 3874 marketing technology companies on one slide, which is a 87% growth compared to last year. The sector…