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To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…
Every year, market research and analysis company Gartner measures the digital performance of well-known brands and translates the results into their annual Digital IQ Index. Recently, they analyzed the performance of 1,402 companies over 15 industries and used hundreds of marketing data points. Remarkably only 3% received the "Genius" classification, which is surprisingly disappointing for many brands. These geniuses grew…
On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…
(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…
VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…
Composable Commerce is a hot topic. It is seen by many as the future of eCommerce. This article describes what it is and what to do next. TL;DR ; summary With Composable Commerce, digital teams of brands and retailers select and assemble "best-of-breed" commerce solutions with the goal to better handle the fast changing business requirements and technology changes…
Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…
There are many benefits to running a loyalty & experience program. Specifically for marketers that want to improve the quality and effect of their email campaigns, we summarize the 4 key benefits of having a loyalty program for your campaigns: ROI Email marketing produces an average ROI of € 40 for every € 1 spent on it. A VEMT Loyalty…
We're proud to see that 'The Business of Shopping' has listed VEMT as the nr 1 in their list of '10 Top Amsterdam Coupon Companies'. Our coupon module is a part of the VEMT Experience & Loyalty Cloud and is internationally used by our clients to provide relevant, targeted offers to their customers through email, webshop, paper, QR-codes, chat and…
The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…
Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…
The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…
The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer experience management expertise and tools. Trend 1: Renewed priority of current customers A renewed consideration of the importance of existing…
Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers, but it’s not sufficient anymore. Sometimes, a post reaches less than 5% of your own followers if it is not…
When it comes to order tracking, consumers tend to check the order status 4.7 times per order. Most webshops leave that service to couriers like DHL, Fedex, Royal Mail, PostNL, DPD, Deutsche Post, or Parcelhub and just pass on the track & trace code to their customers. It takes a few moments to realize that, at an average number of…