VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

Strategies

ROAS improvement

Boost Your ROI: Why Brands Should Prioritize Retention Over Impression Channels

In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable avenue: customer retention. By shifting focus to retention channels like loyalty programs, brands can achieve a higher overall Return on…

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Become a local hero with loyalty

Becoming the Local Hero: Boosting Your Business with Loyalty and Smart Marketing

In our increasingly competitive (local) retail environment, offering great products isn't enough to drive consistent foot traffic to your store. Unfortunately. With 91% of consumers relying on search engines to find local information and online shopping being quite convenient, local businesses need to focus on more than just their storefront. To truly stand out, local retailers must cultivate a strong…

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The power of Multitenancy at VEMT

The Power of Multitenancy in the VEMT Experience & Loyalty Cloud

In the ever-evolving world of Software-as-a-Service (SaaS), the concept of multitenancy has emerged as a game-changer. Among the leading SaaS platforms, the VEMT Experience & Loyalty Cloud demonstrates how multitenancy can unlock tremendous value for larger organizations with several brands or various country organizations, franchise formulas and the hospitality industry. By bringing data isolation while keeping a very low cost…

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How do you set up a loyalty program for franchise formulas and chains

How to set up a loyalty program for Franchise Formulas

How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or who are in the process of orienting on how to start with the realization of that objective. Connect with us…

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Franchise benefits more from loyalty than regular retail

Franchise Formulas Benefit More from Loyalty Programs than Regular Retail

Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits franchise formulas derive from loyalty programs, ranging from increased customer retention and improved brand experience to increased brand advocacy, franchisee…

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Loyalty Challenges for Franchsie

Loyalty programs for franchise can be challenging

To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…

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Gartner logo

Gartner Brand Performance Report shows value of Loyalty Program

Every year, market research and analysis company Gartner measures the digital performance of well-known brands and translates the results into their annual Digital IQ Index. Recently, they analyzed the performance of 1,402 companies over 15 industries and used hundreds of marketing data points. Remarkably only 3% received the "Genius" classification, which is surprisingly disappointing for many brands. These geniuses grew…

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Hospitality Marketing Automation at VEMT

Our newest features: Marketing Automations for The Hospitality sector

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…

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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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advertising at audiences from the VEMT AudienceBuilder

More impact from your data: send directly into Meta Business Center

VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…

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Subdomain email marketing

Why using Subdomains in your loyalty emails improves results

Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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Loyalty Metrics

Loyalty Program Metrics: Enrollment Score

Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…

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CXM Key Principles VEMT

7 Key Principles in Customer Experience Management Marketing

The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…

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