A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
Composable Commerce; what should I know and do?
Composable Commerce is a hot topic. It is seen by many as the future of eCommerce. This article describes what it is and what to do next.
TL;DR ; summary
- With Composable Commerce, digital teams of brands and retailers select and assemble “best-of-breed” commerce solutions with the goal to better handle the fast changing business requirements and technology changes.
- With Composable Commerce you have the flexibility to rapidly update your tech stack and operations.
- Composable Commerce is the ‘third choice’ compared with big monolithic platforms or micro-solutions.
- In composable commerce approach, marketers ‘compose’ their platform by putting together a list of needs they want to be handled by a Packaged Business Capability (PBC). Each PBC is a function of the application. They are typically third-party software components. The granularity of each PBC is determined by business need, cost, complexity and time-to-market.
- Organizations using Composable Commerce outpace market growth because of the speed of new feature implementation and changing existing features.
- VEMT perfectly fits in a Composable Commerce approach.
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