A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
Deloitte mentions “Innovative Rewards” as one of the six emerging digital trends in post-Covid 2020
In a new report, Deloitte Digital mentions that ‘Innovative Rewards’ are one of the “6 emerging digital trends in the post-Covid world”. They mention that:
‘stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange’.
Unfortunately, they don’t explain (yet) what this is based on, so we subscribed to the later to be published ‘deep dive’ and will report about it here to you.
In the mean time, if you don’t want to wait for reports about this, and you would like to implement this new trend – which we have been doing since 2004 – then connect with us. We do deliver programs that:
- stimulate desired social behavior
- provide tangible and relevant offers
- develop deep and rich consumer insights (we actually would rather focus on ‘relationships’… we think just ‘insights’ sounds too distant)
- provide many different types of customer value exchange. We do (loyalty) rewards, coupons, bonuses, status, games, etc.
Related VEMT Resources
