A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.

One more language in the office
Three new people on board. And the VEMT team is thriving!
We welcome Konstantinos from Greece in the development team, Jade as our new Datascientist and Alexander as Consumer Psychologist.
With this we add a ton of skills and one more extra language to the Amsterdam Office team.