VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

AI

Vibe marketing in retail

Vibe Marketing in Retail: how to do it?

A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.

Read more now...

AI in Marketing: Strategic Insights for European Brand Marketers

For brands, AI is transforming (brand) marketing beyond efficiency. Right now, the phase of strategic shifts in customer interactions, brand differentiation, and loyalty development has started. For brand marketers, there is a pivotal opportunity to gain competitive advantages by deepening customer relationships, anticipating market trends, and personalizing the consumer experience at scale. AI, Efficiency, and Strategic Growth Efficiency is just…

Read more now...
Ai in horeca the lowest in the Netherlands

AI in Hospitality: A Practical Approach for Navigating Staffing Shortages and Rising Costs

According to the latest data from CBS, the Dutch hospitality sector currently exhibits the lowest rate of AI adoption in the country. This comes at a time when these businesses face significant challenges—from persistent labor shortages to rising material costs—that make day-to-day operations increasingly complex. The facts are clear: the sector can perform better. Here, we outline five concrete ways…

Read more now...

Changes in the Marketing Department in 2019

Early 2016, we wrote an article about 'Changes in the Marketing department', which we see happening daily at our (potential) clients. It's time to update that article, because even more things are happening in today's Marketing Departments. Customer Experience (CX) is the new marketing battlefront. This is a quote from Gartner. We think it's by far the most important development for…

Read more now...
Back To Top