VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

AI

AI in Marketing: Strategic Insights for European Brand Marketers

For brands, AI is transforming (brand) marketing beyond efficiency. Right now, the phase of strategic shifts in customer interactions, brand differentiation, and loyalty development has started. For brand marketers, there is a pivotal opportunity to gain competitive advantages by deepening customer relationships, anticipating market trends, and personalizing the consumer experience at scale. AI, Efficiency, and Strategic Growth Efficiency is just…

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Ai in horeca the lowest in the Netherlands

AI in Hospitality: A Practical Approach for Navigating Staffing Shortages and Rising Costs

According to the latest data from CBS, the Dutch hospitality sector currently exhibits the lowest rate of AI adoption in the country. This comes at a time when these businesses face significant challenges—from persistent labor shortages to rising material costs—that make day-to-day operations increasingly complex. The facts are clear: the sector can perform better. Here, we outline five concrete ways…

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Changes in the Marketing Department in 2019

Early 2016, we wrote an article about 'Changes in the Marketing department', which we see happening daily at our (potential) clients. It's time to update that article, because even more things are happening in today's Marketing Departments. Customer Experience (CX) is the new marketing battlefront. This is a quote from Gartner. We think it's by far the most important development for…

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