VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

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Restaurant Loyalty 2025 VEMT

How Restaurants Soar in 2025 by Building Customer Loyalty that Drives Revenue

Loyalty has always been the secret ingredient to success for the hospitality industry. Regular guests don’t just boost revenue—if they become loyal visitors, they become ambassadors, spreading the word and bringing others through your doors. Really. But in 2025, your loyalty program needs to go beyond just punch cards and 'they-do-it-so-we-do-it'-discounts. Today’s guests expect personalized, value-driven, and seamless interactions that…

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ROAS improvement

Boost Your ROI: Why Brands Should Prioritize Retention Over Impression Channels

In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable avenue: customer retention. By shifting focus to retention channels like loyalty programs, brands can achieve a higher overall Return on…

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Become a local hero with loyalty

Becoming the Local Hero: Boosting Your Business with Loyalty and Smart Marketing

In our increasingly competitive (local) retail environment, offering great products isn't enough to drive consistent foot traffic to your store. Unfortunately. With 91% of consumers relying on search engines to find local information and online shopping being quite convenient, local businesses need to focus on more than just their storefront. To truly stand out, local retailers must cultivate a strong…

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How do you set up a loyalty program for franchise formulas and chains

How to set up a loyalty program for Franchise Formulas

How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or who are in the process of orienting on how to start with the realization of that objective. Connect with us…

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Franchise benefits more from loyalty than regular retail

Franchise Formulas Benefit More from Loyalty Programs than Regular Retail

Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits franchise formulas derive from loyalty programs, ranging from increased customer retention and improved brand experience to increased brand advocacy, franchisee…

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Loyalty Challenges for Franchsie

Loyalty programs for franchise can be challenging

To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…

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Gartner logo

Gartner Brand Performance Report shows value of Loyalty Program

Every year, market research and analysis company Gartner measures the digital performance of well-known brands and translates the results into their annual Digital IQ Index. Recently, they analyzed the performance of 1,402 companies over 15 industries and used hundreds of marketing data points. Remarkably only 3% received the "Genius" classification, which is surprisingly disappointing for many brands. These geniuses grew…

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Hospitality Marketing Automation at VEMT

Our newest features: Marketing Automations for The Hospitality sector

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…

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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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Subdomain email marketing

Why using Subdomains in your loyalty emails improves results

Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…

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Loyalty Metrics

Loyalty Program Metrics: Enrollment Score

Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…

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Maldives Border Miles

Maldives is the world’s first country to offer a traveler loyalty program

Now there is an impressive extension to 'regular' traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program. It's called the 'Maldives Border Miles' program and it will have 3 tiers: Aida (Bronze), Antara (Silver) and Abaarana (Gold), all names coming from Divehi,…

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Emerging digital trends VEMT - Deloitte

Deloitte mentions “Innovative Rewards” as one of the six emerging digital trends in post-Covid 2020

In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange'. Unfortunately, they don't explain (yet) what this is…

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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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