VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

ROI

AI in Marketing: Strategic Insights for European Brand Marketers

For brands, AI is transforming (brand) marketing beyond efficiency. Right now, the phase of strategic shifts in customer interactions, brand differentiation, and loyalty development has started. For brand marketers, there is a pivotal opportunity to gain competitive advantages by deepening customer relationships, anticipating market trends, and personalizing the consumer experience at scale. AI, Efficiency, and Strategic Growth Efficiency is just…

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Ai in horeca the lowest in the Netherlands

AI in Hospitality: A Practical Approach for Navigating Staffing Shortages and Rising Costs

According to the latest data from CBS, the Dutch hospitality sector currently exhibits the lowest rate of AI adoption in the country. This comes at a time when these businesses face significant challenges—from persistent labor shortages to rising material costs—that make day-to-day operations increasingly complex. The facts are clear: the sector can perform better. Here, we outline five concrete ways…

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Restaurant Loyalty 2025 VEMT

How Restaurants Soar in 2025 by Building Customer Loyalty that Drives Revenue

Loyalty has always been the secret ingredient to success for the hospitality industry. Regular guests don’t just boost revenue—if they become loyal visitors, they become ambassadors, spreading the word and bringing others through your doors. Really. But in 2025, your loyalty program needs to go beyond just punch cards and 'they-do-it-so-we-do-it'-discounts. Today’s guests expect personalized, value-driven, and seamless interactions that…

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ROAS improvement

Boost Your ROI: Why Brands Should Prioritize Retention Over Impression Channels

In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable avenue: customer retention. By shifting focus to retention channels like loyalty programs, brands can achieve a higher overall Return on…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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