tik tok – VEMT – The Experience & Loyalty Cloud. CX, Customer Experience Management and Marketing Technology.

How Restaurants Soar in 2025 by Building Customer Loyalty that Drives Revenue

Loyalty, News, Strategies

Loyalty has always been the secret ingredient to success for the hospitality industry. Regular guests don’t just boost revenue—if they become loyal visitors, they become ambassadors, spreading the word and bringing others through your doors. Really. But in 2025, your loyalty program needs to go beyond just punch cards and 'they-do-it-so-we-do-it'-discounts. Today’s guests expect personalized, value-driven, and seamless interactions that…

Boost Your ROI: Why Brands Should Prioritize Retention Over Impression Channels

Loyalty, Marketing Technology, News, Resources, Strategies

In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable avenue: customer retention. By shifting focus to retention channels like loyalty programs, brands can achieve a higher overall Return on…

Does facebook own your customers too?

Curated Links, Loyalty, Research, Strategies

Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers, but it’s not sufficient anymore. Sometimes, a post reaches less than 5% of your own followers if it is not…