A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
More impact from your data: send directly into Meta Business Center
VEMT successfully introduced a new feature: VEMT’s AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We’re starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don’t have to duplicate customer data to make it actionable; we’ll connect you directly with all places where you need that data with one push of a button.
VEMT lets you:
- Create an audience/segment based on specific buyer behavior (i.e. purchased a product in the last 10 days), on specific customer profile elements (ie gender, postal code, age, member since, etc) and relationships to other customers (referrals, family, etc).
- Export audiences from your VEMT program directly into your advertising channels
- Be quick and efficient: one push of a button is all it takes
- Be safe: data is encoded to avoid your
- Avoid building and maintaining your own custom connectors
Interested to use this? Connect with us for a demo or discuss your use case.
Related VEMT Resources
