Author: NasAdmin
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Does good beer create better loyalty?
The craft of making good beer requires dedication, knowledge, skills, precision and hygiene. No wonder that the VEMT development team felt like that was a good task for them, so we teamed up with the wonderful people of The TeamBrouwerij in Amsterdam to make that happen. In the heart of Amsterdam’s red light district in…
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Happy 2017!
VEMT wishes all our clients, our partners, our potential clients, everybody in our team and their families & friends, our competitors and our fans a very, very happy 2017 in good health and prosperity. Thanks to the traditional Dutch oliebollen that Ben brought to the office (see picture), we have already shattered some of our…
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The Lisbon Web Summit has started!
VEMT is present at the Lisbon WebSummit and will integrate the inspiration, stories, lessons and more into our products. Later more on the experiences of the VEMT team in Lisbon. If you want to meet us, let us know through the contact form.
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Meeting up with behavioral economist Uri Gneezy in Amsterdam
He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral scientists, CRM and E-commerce managers, finance professionals and at least one Personal Trainer (more about…
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VEMT nr. 1 in ‘Best Customer Loyalty Software’ on CrowdReviews
Great news! CrowdReviews, the ‘unbiased, community driven and transparent’ buyers guide has rated VEMT nr 1 in the category of Customer Loyalty Software. This category includes an extensive 129 international products, all delivering support for customer loyalty programs. Of course, VEMT is quite proud to be listed nr. one, especially because the rating is based…
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What is missing in the new Gartner Buy/Own/Advocate Customer Experience Journey?
This month, Gartner published a new Customer Journey Model which they baptized – very practically – the “Buy/Own/Advocate Customer Experience Journey”. As soon as you see the graphic representation of this journey, the reason for its name becomes clear: it has three cycles, which are marked with the names ‘Buy’, ‘Own’ and ‘Advocate’. For many reasons, this…
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Doing experiments with Sinan Aral
For some, “doing experiments” sounds abstract (or even a bit weird), but when you’re in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making…
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Loyalty Program has immediate impact on share prices: Dunkin’ Donuts Case
Dunkin’ Brands, which is Dunkin’ Donuts mother company, experienced a nearly 2 percent share price increase August 22 after it revealed that its DD Perks loyalty program has reached the milestone of 5 million members. All these clients have signed up for DD Perks, which is a classic loyalty program rewarding customers for purchases and allowing them privileges…
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Marketing now fully embraces technology
One of the blogs we like to read most is Scott Brinkers’s Chief Marketing Technology or Chief Martec. It’s a neverending source of inspiring analysis about what’s going on in Marketing Technology and Marketing itself. Today, we got inspired by something that Scott poste about a new research done by DataXu. They have created a quantitative study on…
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Great Bilbao working location
Finding an flexible office space with high speed internet (without interruptions) can be challenging thing in Spain. That’s why we’re happy that VEMT could work with BilbaoLab coworking office spaces for your temporary office in the north of Spain. Great staff, flexible, good internet and a perfect location in the center of Bilbao, and thus very…
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Are you our next Business Development Executive?
We’re expanding our team again and we’re looking for a Business Development Executive? Are you the one? Please check it out and let us know. https://vemt.com/careers/
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Leonieke Daalder writes nice article about interview
Leonieke Daalder (@daalder) – a Dutch Journalist and political scientist – has written a very nice report about the recent Top Names interview with Jeroen Nas. She emphasizes the fact that VEMT actively trains and encourages involvement from all employees, including developers, with deep domain knowledge about Psychology, Marketing and customer behavior. Outsourcing development –…
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Connect the dots: Innovation meeting in Amsterdam
Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: “Connect the dots”. It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can…
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Top Names Interview with Jeroen Nas (CEO VEMT)
Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics…
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Behavioral science progress: divide or integrate?
This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery – of people’s biases as…