For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making process where 'guesswork' and gut…
Leonieke Daalder (@daalder) - a Dutch Journalist and political scientist - has written a very nice report about the recent Top Names interview with Jeroen Nas. She emphasizes the fact that VEMT actively trains and encourages involvement from all employees, including developers, with deep domain knowledge about Psychology, Marketing and customer behavior. Outsourcing development - as many companies do -…
Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can translate innovation practice from one…
Tomorrow night at 21:00 CET, the Dutch Interview Show "Top Names", part of the digital platform "Fast Moving Targets" will be featuring VEMT CEO Jeroen Nas. Journalists Erwin Blom and Roeland Stekelenburg (Stekel) will talk freely about media, technology, trends and persuasion marketing. Due to the live interaction options with the audience, it would be great if you would watch…
Well known Dutch gadget and radio reporter Vincent Everts interviewed VEMT CEO Jeroen Nas about the power of VEMT and the results that our Loyalty Marketing Cloud delivers to our clients. The essence about these interviews is that you drive a Tesla and experience the speed of disruption, while talking about business. Driving the Tesla almost felt like managing VEMT to…