Now there is an impressive extension to 'regular' traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program. It's called the 'Maldives Border Miles' program and it will have 3 tiers: Aida (Bronze), Antara (Silver) and Abaarana (Gold), all names coming from Divehi,…
In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange'. Unfortunately, they don't explain (yet) what this is…
TL;DR Brands need customer loyalty programs because they need to manage the - increasingly important - customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences. The best method by far to collect that data is a customer loyalty program. Marketers can actually manage Customer Experience…
Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue? While both academic marketing literature and many popularized marketing books describe a whole range of benefits of creating a strong…
"Investing in growth" That's how Deloitte presents their advice for retailers in 2019. While the market is at an inflection point of a switch between good years and maybe not-so-good years ahead, retailers that want to make a difference should focus on investing in their customers, with 'loyalty' as the main strategy to go for. We like the practical, yet…
It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…
It’s holiday season again and you can profit from that. As a retailer or as a brand. The holiday season is a great opportunity to grow and expand your loyalty program and to profit from the investments that you have already made in it. Everyone, from low frequency shoppers to brand advocates, is excited to buy in these months and…
"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…
In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to identify and consolidate the many…
MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…
Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…
Great news! CrowdReviews, the 'unbiased, community driven and transparent' buyers guide has rated VEMT nr 1 in the category of Customer Loyalty Software. This category includes an extensive 129 international products, all delivering support for customer loyalty programs. Of course, VEMT is quite proud to be listed nr. one, especially because the rating is based on client reviews, rather than…
This month, Gartner published a new Customer Journey Model which they baptized - very practically - the "Buy/Own/Advocate Customer Experience Journey". As soon as you see the graphic representation of this journey, the reason for its name becomes clear: it has three cycles, which are marked with the names 'Buy', 'Own' and 'Advocate'. For many reasons, this is a nice update to…
Dunkin' Brands, which is Dunkin' Donuts mother company, experienced a nearly 2 percent share price increase August 22 after it revealed that its DD Perks loyalty program has reached the milestone of 5 million members. All these clients have signed up for DD Perks, which is a classic loyalty program rewarding customers for purchases and allowing them privileges to order ahead and bypass…
Tomorrow night at 21:00 CET, the Dutch Interview Show "Top Names", part of the digital platform "Fast Moving Targets" will be featuring VEMT CEO Jeroen Nas. Journalists Erwin Blom and Roeland Stekelenburg (Stekel) will talk freely about media, technology, trends and persuasion marketing. Due to the live interaction options with the audience, it would be great if you would watch…