VEMT News

Loyalty has always been the secret ingredient to success for the hospitality industry. Regular guests don’t just boost revenue—if they become loyal visitors, they become ambassadors, spreading the word and bringing others through your doors. Really. But in 2025, your…

In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable…

In our increasingly competitive (local) retail environment, offering great products isn't enough to drive consistent foot traffic to your store. Unfortunately. With 91% of consumers relying on search engines to find local information and online shopping being quite convenient, local…

Always nice: VEMT CEO Jeroen Nas has been awarded to be the most influential CEO in the Amsterdam Marketing Technology-segment of 2023. As we know running and building out VEMT to be a team effort, we celebrate this one together!…

In the ever-evolving world of Software-as-a-Service (SaaS), the concept of multitenancy has emerged as a game-changer. Among the leading SaaS platforms, the VEMT Experience & Loyalty Cloud demonstrates how multitenancy can unlock tremendous value for larger organizations with several brands…

How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or…

Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits…

To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can…

Every year, market research and analysis company Gartner measures the digital performance of well-known brands and translates the results into their annual Digital IQ Index. Recently, they analyzed the performance of 1,402 companies over 15 industries and used hundreds of…

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation…

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your…

VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad…

Composable Commerce is a hot topic. It is seen by many as the future of eCommerce. This article describes what it is and what to do next.   TL;DR ; summary With Composable Commerce, digital teams of brands and retailers…

Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use…

There are many benefits to running a loyalty & experience program. Specifically for marketers that want to improve the quality and effect of their email campaigns, we summarize the 4 key benefits of having a loyalty program for your campaigns:…

We're proud to see that 'The Business of Shopping' has listed VEMT as the nr 1 in their list of '10 Top Amsterdam Coupon Companies'. Our coupon module is a part of the VEMT Experience & Loyalty Cloud and is…

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products…

Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also…

The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use…

The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer…

Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers,…

When it comes to order tracking, consumers tend to check the order status 4.7 times per order. Most webshops leave that service to couriers like DHL, Fedex, Royal Mail, PostNL, DPD, Deutsche Post, or Parcelhub and just pass on the…

Now there is an impressive extension to 'regular' traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program. It's called the 'Maldives Border…

In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep…

TL;DR Brands need customer loyalty programs because they need to manage the - increasingly important - customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences.…

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in…

Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue?…

This week, Alibaba managed to grow revenue with 25% compared to an already ecstatic last year’s Single’s day buying fest. An amazing achievement that every retailer wants to copy. One of the ways Alibaba manages to grow returning visits and…

VEMT offers free Customer Journey Optimization advice on E-day Coming Thursday, October 10, VEMT will be present at Emerce-day in Amsterdam. It'll be great. Werner Vogels of Amazon will speak, and Chris Wiggins, the famous Data Scientist from the New…

With the VEMT Audience Builder, companies can create advanced segments to target, personalize and persuade customers. It uniquely offers selections based on relationships and allows marketers to directly execute more actions than any other Audience Builder in the market today.…

"Investing in growth" That's how Deloitte presents their advice for retailers in 2019. While the market is at an inflection point of a switch between good years and maybe not-so-good years ahead, retailers that want to make a difference should…

For those who worried about ethics and influencing behavior, there's good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from…

Early 2016, we wrote an article about 'Changes in the Marketing department', which we see happening daily at our (potential) clients. It's time to update that article, because even more things are happening in today's Marketing Departments. Customer Experience (CX)…

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have…

In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to…

VEMT is growing, and so is our need for office space. Therefore, we are happily looking forward to our new office space in Amsterdam in the area of Buitenveldert, just a few blocks away from the high rise buildings of…

It’s holiday season again and you can profit from that. As a retailer or as a brand. The holiday season is a great opportunity to grow and expand your loyalty program and to profit from the investments that you have…

Our developer team works with a design pattern called Event Sourcing. It's cool stuff. As we have experienced, it's not that hard to understand.... at least not once you know, and that's only in hindsight. To make a start in…

"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product…

In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation.…

Working with Clang means you choose to work with one of the market leading e-mail marketing platforms of these days. So you are serious about your digital marketing. Are you ready to consider making the next step and adding VEMT…

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational…

By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output…

Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable:…

The craft of making good beer requires dedication, knowledge, skills, precision and hygiene. No wonder that the VEMT development team felt like that was a good task for them, so we teamed up with the wonderful people of The TeamBrouwerij…

VEMT wishes all our clients, our partners, our potential clients, everybody in our team and their families & friends, our competitors and our fans a very, very happy 2017 in good health and prosperity. Thanks to the traditional Dutch oliebollen…

He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral…

Great news! CrowdReviews, the 'unbiased, community driven and transparent' buyers guide has rated VEMT nr 1 in the category of Customer Loyalty Software. This category includes an extensive 129 international products, all delivering support for customer loyalty programs. Of course,…

This month, Gartner published a new Customer Journey Model which they baptized - very practically - the "Buy/Own/Advocate Customer Experience Journey". As soon as you see the graphic representation of this journey, the reason for its name becomes clear: it has…

For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing…

Dunkin' Brands, which is Dunkin' Donuts mother company, experienced a nearly 2 percent share price increase August 22 after it revealed that its DD Perks loyalty program has reached the milestone of 5 million members. All these clients have signed up for DD…

One of the blogs we like to read most is Scott Brinkers's Chief Marketing Technology or Chief Martec. It's a neverending source of inspiring analysis about what's going on in Marketing Technology and Marketing itself. Today, we got inspired by something…

Finding an flexible office space with high speed internet (without interruptions) can be challenging thing in Spain. That's why we're happy that VEMT could work with BilbaoLab coworking office spaces for your temporary office in the north of Spain. Great staff,…

Leonieke Daalder (@daalder) - a Dutch Journalist and political scientist - has written a very nice report about the recent Top Names interview with Jeroen Nas. She emphasizes the fact that VEMT actively trains and encourages involvement from all employees,…

Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation…

This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people…

Tomorrow night at 21:00 CET, the Dutch Interview Show "Top Names", part of the digital platform "Fast Moving Targets" will be featuring VEMT CEO Jeroen Nas. Journalists Erwin Blom and Roeland Stekelenburg (Stekel) will talk freely about media, technology, trends…

Wow. Millions of members of the MS Mode Member Club, spread over 6 European Countries, buying at over 425 stores and in a great webshop for every country: they have a new member club as from this morning 6 AM. Will…

Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is…

An impressive report (71 pages) was issued by SalesForce this week about the 'State of Marketing'. It's well worth a read, but for those of you who don't have that time, we'd like to summarize the most important findings. It…

We already knew we are hot, but now it starts to be recognized by a growing amount of experts. This week, we were informed that VEMT is included in the Top 100 Red Herring Europe, a list of best start up…

At which customers is your loyalty program focused at? The loyal ones? Hmm, think again. There’s more to it than that. Even though you should put big efforts in keeping those loyal customers and use their advocacy power to generate…

It took longer than expected this year: the publication of the new Marketing Technology Landscape. When you look at the complete picture (find it here in PDF), you understand why that is so: the Marketing Technology Landscape has grown immensely and…

Last week, just like Altimeter did, Accenture published their report about new technology trends for 2016. As always, it's well worth a read for any marketer, even if it would be just to check if last years plans don't require…

Today, the Dutch energy company that supplies our office decided to do some maintenance in the street where our office is located. Great work, other than that we had to be disconnected from the grid for several hours. As a…

Only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers to become more data driven. Here’s what it…

2015 has been a great year for VEMT. We have been growing in turnover, team size and customer base. Now, we have members in our database spread over 10 countries and Terabytes of data about their buying behavior, preferences and…

VEMT is happy to announce that we have expanded our team again. This time we welcome Daniela from Bulgaria and Jevgenijs from Latvia. Both will be working from the VEMT Amsterdam HQ where they will add their team spirit, knowledge and…

Friday afternoon news: We're not sure yet how this wearable technology invention would be usable for marketers ;-), as we described in this article, but this new and exciting product definitely is a sign that wearable technology is taking off in…

  by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between?   What…

VEMT has a very international team with employees coming from 4 different continents. Working from our HQ in Amsterdam, the Netherlands, there's a constant dilemma of learning the Dutch language to them. On one hand, it's great to learn something new and…

VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months,…

The Economist asked Western European CMO's: How can Marketing build loyalty and advocacy?   The answer is not truly surprising, but still something that not all CMO's are working on actively at the moment. Or not enough. Maybe that is because…

Update December 2015: Facebook just announced a social video service as well. We expect an acceleration in the Marketing Use of these types of tools in the coming 6 months. ---  Did you already experience social streaming? For those who…

VEMT was present in the European Job Fair in Madrid as one of the virtual exhibitors. This was a new experience, exhibiting through virtual communication, having online job interviews and managing new job entries through tools. Next to companies like Accenture,…

Cap Gemini and Iterate organized a great tech-company event in the hip B. Amsterdam building. VEMT was presenting our approach, solutions and a case to a crowd of investors, consultants and marketing directors.

Of course, VEMT is active in the networking circuit. Recently, we visited an excellently organized session of The Brazil Business Network and met with the Brazilian consul in the Netherlands and the chair of the Brazilian Business Club. More networking…

VEMT was selected to be one of the great tech companies participating in the Benelux TechTour 2015. The Benelux Tech Tour took place across 3 days on May 19-21 2015 and showcased 75 world-class, high-tech innovative companies from the Benelux region, offered top international speakers…

This week, we had a photography session in the VEMT Amsterdam office. Lot's of fun and another step towards a professional VEMT image to the outside world.

VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this…

Not only VEMT celebrated its anniversary this year. Our lead developer Anderson did have something to celebrate too! The nice thing about these type of events at VEMT is the presence of snacks from the many countries our team originates…

Three new people on board. And the VEMT team is thriving! We welcome Konstantinos from Greece in the development team, Jade as our new Datascientist and Alexander as Consumer Psychologist. With this we add a ton of skills and one…

VEMT started doing research on the behavioral side of loyalty with the Radboud University of Nijmegen. We'll keep you up to date on the results!  

Our South African colleague Justin is being interviewed by Dutch National Television (EenVandaag) today in relationship with Nelson Mandela's death. We're all impressed by this event and what Mr. Mandela has meant to this world.